{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While the majority of high-end brands drive exposure with social media sites advertising and marketing, celeb partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products have not changed much in years; it does not have TikTok, and does not giv